Planning a New Website?
In Today’s World. It’s Not Enough to Have a Snappy Looking Site.
If the Foundation is Flawed. No One Will Ever Find Your Site.
It is very easy to get wrapped up almost entirely in the visual appeal department. It is quite natural to want to add all the bells and whistles you can and go for the “wow” factor when building a website. However, if you skip the grunt work at the very beginning, you will pay for it the entire life of your website.
Trust me, I get it. Keyword and competition research is not a good time. It’s downright painful. On the flip side, if you don’t suck it up and get it done prior to building your site, your wallet will feel the pain later. There is just not an acceptable way to recover from less than optimal planning after you launch. Once the mighty Google has indexed your domain, any attempts at re-organization turn into a huge mess. Your permalinks and silo structure must be sound from the beginning. If they aren’t you will be spending a lot more money on supplemental SEO and SEM to get people to your site.
As you move on to the visual aspects of the website. Try to maintain a vision of your target consumer. Develop this target consumer into a real client role. I use Phred and/or Phrieda. Who is this person you are trying to reach? What turns them on? What turns them off? If you were presenting something to Phred or Phrieda face to face, how would you approach them? Bright colors and rock music or ultra-conservative muted tones and classical? Are they more likely to be using a mobile device or a desktop?